KASNEB CAMS LEVEL 1
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GENERAL OBJECTIVE
This paper is intended to equip the candidate with the requisite knowledge, skills and attitudes in entrepreneurship and management of small and medium size enterprises (SMEs) and other entities in the public and private sectors.
LEARNING OUTCOMES
A candidate who passes this paper should be able to:
- Identify, select and implement new entrepreneurial opportunities
- Apply basic management and governance concepts in practice
- Identify and select the sources of finance for an entity
- Implement fundamental credit management concepts in practice
- Apply entrepreneurship and management knowledge in response to emerging trends.
CONTENT
Contents
- 1 Introduction
- 2 Role of innovation in entrepreneurship
- 3 Assessing entrepreneurial opportunities
- 4 Creating a new venture
- 5 Entrepreneurial growth and technology
- 6 Sources of finance for SMEs
- 7 Managing credit in SMEs
- 8 Background on management
- 9 Managing routine office operations
- 10 Managing people
- 11 Introduction to governance
- 12 Emerging issues and trends
Introduction
- Definition of entrepreneurship
- Characteristics of entrepreneurs
- Importance of entrepreneurship
- Challenges faced by entrepreneurs
- Entrepreneur’s contribution to development
Role of innovation in entrepreneurship
- Methods of generating business ideas
- Role of creativity
- The creative process
- Approaches to creative problem solving
- The innovation process
- Types of innovation
- Sources of innovation
- Principles of innovation
- Protection of business innovations and ideas
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Assessing entrepreneurial opportunities
- Overview of the role and purpose of market research
- Problems encountered in selecting new ventures
- Factors considered in setting up a new venture
- Factors that determine success of new ventures
- Risks facing SMEs
Creating a new venture
- Forms of business ownership
- Buying an existing business
- Franchising
- Sources of finance for a new venture
- Simple business plans: purpose, format
Entrepreneurial growth and technology
- Importance of business incubators
- Life-cycle of an enterprise
- The success and failure factors at every stage of growth
- Use of internet, e-commerce and m-commerce
- Electronic and mobile money transfers
- Creating a competitive advantage
- Goodwill
- Role of technology
Sources of finance for SMEs
- Internal and external sources of finance
- Bootstrapping
- Advantages and disadvantages of the sources of finance
- Factors to consider when choosing a source of finance
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Managing credit in SMEs
- Types and purposes of credit
- Credit limits
- Credit control
- Types of discounts
- Bad debts and their control
Background on management
- Definition and importance of management
- Principles of management
- Levels of management
- Management skills
- Functions and roles of managers
- Qualities of an affective manager
Managing routine office operations
- Handling incoming and outgoing mail and calls
- Centralisation and decentralisation of office services
- Filing and retrieval of information
- Essentials of a good filing system
- Automated filing systems
Managing people
- Duties and qualities of a supervisor
- Teamwork
- Motivation
- Conflict management
- Health and safety issues
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Introduction to governance
- Principles of good governance
- Importance of governance
- Best practices in good governance