Communication Skills KASNEB Notes

COMMUNICATION SKILLS UNIT DESCRIPTION

This paper is intended to equip the candidate with the knowledge, skills and attitude that will enable him/her to communicate clearly and concisely, orally and in writing in formal and informal situations.

COMMUNICATION SKILLS LEARNING OUTCOMES

A candidate who passes this paper should be able to:
• Communicate effectively and ethically in an organization using different media
• Use non-verbal cues effectively in communication
• Demonstrate effective presentation skills
• Apply the protocols of team and virtual groups’ communication
• Write formal reports and proposals
• Apply information technology in communication

COMMUNICATION SKILLS CONTENT

1. Introduction to communication

  • Meaning of communication
  • Role of communication in an organisation
  • Elements of communication
  • The communication process
  • Principles of effective communication
  • Essential of an effective communication system
  • Barriers to effective communication

2. Types of communication

  • Formal and informal communication
  • Flow of communication in an organisation
  • Grapevine communication
  • Internal and external communication
  • Interpersonal and intrapersonal communication
  • Cross-cultural communication
  • E-mail
  • Visual communication – graphs/charts/tables/diagrams/pictures

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3. Oral communication

  • Meaning of oral communication
  • Importance of oral communication
  • Types of oral communication- Face to face and telephone conversations
  • Effective listening-The listening process, principles of effective listening, listening techniques, barriers to effective listening
  • Interviews- Types, purpose, preparation and conduct of interviews
  • Persuasive communication- Meaning, objectives, creating persuasive messages, approaches to persuasion

4. Non-verbal communication

  • Meaning and importance of non-verbal communication
  • Forms of non-verbal communication
  • Effective use of non-verbal communication
  • Barriers to effective non-verbal communication

5. Writing skills

  • Sentence construction and paragraph development
  • Business letters
  • Memorandum
  • Posters and notices
  • Forms and questionnaires
  • Circulars and newsletters
  • Advertisements and publicity materials
  • Documents used in business transactions – letter of enquiry, catalogue, quotation, purchase order, invoice, credit note, debit note, others
  • CVs and resume

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6. Public speaking and presentation

  • Effective presentation skills
  • Audience analysis
  • Selecting and researching the topic
  • Preparation and organisation of an effective presentation
  • Structure of presentation
  • Presentation aids
  • Public speeches- Structure and delivery of public speeches
  • PowerPoint presentations

7. Group and team communication

  • Group communication networks
  • Team communication
  • Communicating in virtual groups and teams-group e-mails, what’s app groups, social media
  • Meetings- Types, role of members, preparation, conduct, documents used in meetings
  • Conferences and symposia

8. Report and proposal writing

  • Types and purpose of reports
  • Structure and content of reports
  • Types and uses of proposals
  • Structure and content of proposals
  • Writing of formal reports and proposals

9. Information technology and communication

  • Role and impact of technology in communication
  • Communication networks- Internet, intranet and extranet
  • Teleconferencing and video conferencing
  • Webinar
  • Wireless technology

10. Ethics in communication

  • Role of ethical communication in an organisation
  • Principles of ethical communication
  • Ethical issues in communication
  • Enhancing ethical communication in an organisation
  • Factors influencing ethical communication
  • Ethical dilemmas in communication
  • Handling ethical dilemmas in communication

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